Revenue Maximization results from advanced planning + hotel efforts to make the plan happen...this is also known as OBM - Optimum Business Mix planning.
Smart businesses, not just hotels, use OBM + then exercise the tactics to make the plan 'real'.
Essence of Revenue Maximization:
Who - which customers - to sell
What - which rooms + products - to
When - lead time in the purchase cycle - at
What rates/prices through
Which channel
Thank you to Xotels for sharing expertise and materials. Xotels blog is an excellent resource for all of you!!