Revenue Maximization results from advanced planning + hotel efforts to make the plan happen...this is also known as OBM - Optimum Business Mix planning.
Smart businesses, not just hotels, use OBM + then exercise the tactics to make the plan 'real'.
Essence of Revenue Maximization:
- Who - which customers - to sell
- What - which rooms + products - to
- When - lead time in the purchase cycle - at
- What rates/prices through
- Which channel
Thank you to Xotels for sharing expertise and materials. Xotels blog is an excellent resource for all of you!!
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| Xotels Revenue Management + More |
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